The Kansas City American Subcontractor's Association promotes and protects the rights and interests of subcontractors and construction suppliers. This dynamic organization is a non-profit trade association representing subcontractors, specialty trade contractors and suppliers of goods and services in the Midwest Region of Kansas and Missouri.
KCASA was looking for a marketing partner to help them deepen engagement with members, prospective members, constituents and the Kansas City area commercial construction industry as a whole, as well as introduce several new revenue streams to market. They turned to WMG for an integrated marketing plan, that includes invigorating their member events with fresh ideas and outreach tactics, new website development, SEO/SEM strategy, content marketing and social media tactics.
The Results: In the first 6 months of working with WMG, member engagement increased by 58% and event attendance continues to flourish.
DESIGN & COLLATERAL
SOCIAL & CONTENT
WEBSITE & SEO