Castle’s roots are in the remote control hobby industry, since 1997 they have been making the motors and controllers that power enthusiasts’ RC cars, helis, planes and boats.
Their products are now used by customers from NASA to NASCAR, Castle’s the worldwide leader in the design and manufacture of three phase DC motors and controllers. Their product line covers applications requiring up to 10HP in a handheld package. Combining state-of-the-art technologies and high volume manufacturing at their Olathe, KS. headquarters, they have supplied over 1M electronic speed controllers globally.
Castle was looking for an in-house marketing partner to help them improve internal communications, revamp their dated website, and introduce several new products to market. They turned to WMG for an integrated marketing plan, that includes invigorating their brand standards, new website development, SEO/SEM strategy, content marketing, PR and social media tactics.
DESIGN & COLLATERAL
SOCIAL & CONTENT
WEBSITE & SEO