With new wit and playful tone, we brought a renewed vigor and energy to this award-winning restaurant. And increased sales by over 230% in 6 months.
Nate's Place is located in the South Mansion of the beautiful Twin Mansions. Owned by the Lyons' youngest son Nate and his wife Bailey, it was purchased in 2008, marking in history the first time these two iconic homes were again owned by the same family, since the brothers who had established them over 130 years prior. This award-winning restaurant was looking to refresh the brand, as well as add a nightly dinner service and new menu to patrons.
BRINGING IN A BIT OF PLAYFUL PERSONALITY
Although the restaurant had a consistent and loyal local following and was raved about from B&B guests, WMG was tasked with giving Nate's Place a shot of playful personality and wit to entice a larger target audience. With the development of a new website with a more modern look and feel, gorgeous new food photography, a playful and engaging social media campaign using the #getoverhere, as well as brand new menus for breakfast, lunch and dinner, the results spoke for themselves.
Increase in social media traffic to Nate's website
Increase in Facebook
Increase in email
Increase in dinner revenue over