This 60 yr old legendary Kansas City-based holiday lighting and decor company was sold after 40 years of the same ownership. The new owner's goal was to bring it back to life with a modern spin and drastically increase sales revenue.
Creative Displays was looking for a marketing partner to help them re-launch their nostalgic brand, as well as introduce several new product lines to market. CDI turned to WMG for an integrated marketing plan, that included new website development, SEO/SEM strategy, content marketing and social media plans that allowed them to shine in this competitive market.
CDI was a small fish in a HUGE pond of competitors in the commercial holiday lighting and decor industry. Developing a comprehensive brand and product launch strategy was the primary way to increase CDI’s visibility in the market.
The Results: In the first 6 months of working with WMG, leads increased by 58% and online sales doubled.
DESIGN & COLLATERAL
SOCIAL & CONTENT
WEBSITE & SEO