This 60 yr old legendary holiday lighting and decor company was sold after 40 years of the same ownership. The new owner's goal was to bring it back to life with a modern spin and drastically increase sales revenue.
Creative Displays was looking for a marketing partner to help them re-launch their nostalgic brand, as well as introduce several new product lines to market. CDI turned to WMG for an integrated marketing plan, that included new website development, SEO/SEM strategy, content marketing and social media plans that allowed them to shine in this competitive market.
CDI was a small fish in a HUGE pond of competitors in the commercial holiday lighting and decor industry. Developing a comprehensive brand and product launch strategy was the primary way to increase CDI’s visibility in the market.
The Results: In the first 6 months of working with WMG, leads increased by 58% and online sales doubled.