SMALLWOOD
LOCK & SUPPLY

 Smallwood Lock & Supply struggled to find the right SEO agency that was a trusted partner and really cared about their business - not just winning awards. Wanting to focus on achieving organic results and compete with national competitors, Smallwood Lock turned to WMG for SEO. 

​

Due to the competitiveness of the access control and commercial lock industry, a comprehensive SEO strategy was the primary way to increase Smallwood Lock’s visibility in search engines. Existing pages on the site needed to be re-optimized, new pages targeted at previously unexplored high-volume, low-competition keywords needed to be created and the site needed more high-quality authoritative backlinks pointing to it. Although increasing the number of leads from organic search was one of our biggest goals, it wasn’t the only one. The other goal was to increase the website’s authority. We accomplished that too, by implementing a comprehensive link-building strategy composed of both contextual and scholarship links. Our link-building campaign helped increase the domain authority of their website from 40 to 58.

​

The Results: In four months of working with WMG, lead volume and sales for Smallwood Lock & Supply doubled and organic keyword rankings grew by 400%.

​

​